Digital Marketing
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Digital Marketing (def:)
Any efforts put in for promoting your products or services online is called Digital Marketing. Digital Marketing has become the new wave of marketing and commerce. There are many different types or ways of promoting your products/services online which are:
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Search Engine Optimization (SEO)
SEO is the process of optimizing your company website to rank higher in the search engine results page (SERPs) which basically increases traffic to your website and results in more business and brand awareness.
There are two types of SEO efforts. One is through paid SEO and other is the organic SEO which is result of your relevant content and other parameters ranking high in the search engine algorithms of various search engines such as Google, Bing & Yahoo. We bring your website on the first page of all major search engines through ethical SEO techniques, keyword research, selection of keywords and content creation. We help our customers in building cost effective but impactful websites.
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Pay per Click (PPC) Ads:
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Google Ads is one of the top most preferred paid marketing tools these days. These Ads appear on top in the search results page before the free listings
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Facebook Ads Campaign
Facebook has over 2.6 billion monthly users worldwide and more than 280 million active users in India (highest in the world) alone according to Statista. It is one of the most visited social media platform and is very popular and profitable for businesses to advertise due to its sheer numbers.
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Instagram Ads
Although Instagram is the newest entrant as a Social Media platform but it has grown exponentially in the last couple of years. Today we cannot ignore this platform as a high impact marketing tool. It has crossed more than 1 billion active users worldwide according to Statista. Instagram is a visual platform, hence images and videos work best.
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Linkedin Ads
Linkedin ads work best for B2B targeting as it is a networking platform for professionals. As a brand you can smartly create awareness by getting individuals to follow you, targeting audiences and expand audience reach.
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Social Media Marketing
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Our social media marketing strategy helps you attain online visibility, generate leads, create brand awareness and form a great customer relationship. We build, maintain and protect your reputation online. We work towards increasing ROI, analyze the campaign effectiveness and make your brand happening on social media.
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Affiliate Marketing
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We help you in promoting your products online through third party websites, blogs, networking sites, social network, digital billboards and content marketing. Affiliate marketing is a useful and an important tool in promoting your products online.
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Content Marketing
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It is a strategic approach focused on creating and distributing valuable, relevant and consistent to attract and retain the target audience. Essentially it builds a strong relationship with the target audience by giving them high quality content that is very relevant to them consistently. Customer makes a purchase based on the loyalty they have with your brand. We assist our customers in creating relevant and engrossing content for their audience.
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